Ford Motors is going out of business fast, and they need to implement some bold ideas. Borrowing from gutsy companies like Zipcar could offer Ford the bold experiential marketing they desperately need.

Viral marketing was used in Boston during the Aqua Teen Hunger fiasco, but not by Turner Broadcasting. The viral campaign that shut down the city was actually created by the mayor of Boston, and poorly handled by everyone involved.

See how a high-power tactic like experiential marketing can be used in online video games to create big-impact results without the traditional problems faced with experiential efforts.

That's right, back by popular demand, THE list you need to know in order to sound smart in an agency boardroom. Bone up on the list now, and prepare yourself for your next savvy client, or perhaps your next interview.

Come take a "refresher" course on advertising, where we talk about personal ads as being the product.

See the best practices of creative technology in 2005. You'll be surprised to find not one "viral" video or email on the list.

It seems that everybody is using the term "viral advertising," and few of them are using it properly. Learn what viral advertising really is, and how to make it work for you.

Mobile video content and mobisodes are just trickling out now. No sense in hiding from them anymore. Thing is, they're not as frightening as you may think.

Product placement may be something marketers do not like nowadays, but it won't go away. In fact, it's going to take off to be, perhaps, the number one marketing technique in entertainment advertising.

Broadcast radio and interactive advertising are not competitors. Rather, when used together, offer tremendous potential to help reconnect with former radio listeners, and to build completely new markets.

Just like the title says, this is a list of the Top Ten things you're going to hear a whole lot in this new year. It doesn't matter who you are, if you deal with interactive advertising and marketing, these terms are going to rear their ugly heads.

Handheld electronic devices are taking off, and people are playing games on them more and more. With technologies like Blue Tooth, and public wireless "hot spots" becoming more popular, it's only a matter of time before people began competing in video game battles against random strangers in the streets.

Tim Hanlon, a big media executive, said that it was hard to put a box of Pampers into a video game. Well, we selected four of the most popular video games, and showed him how it's done. Check out this witty, but thorough article (in PDF format) on how this is done in a way that makes simple product placement look a Yellow Pages ad.

People actually believe that creative teams will continue to exist without the addition of a third creative -- the Creative Technologist. With interactive market shares blowing the doors off of traditional print and broadcast, how can agencies continue to ignore this new creative partner?

Big problems often aren't best resolved because they're not originally diagnosed properly. Determine what your problem actually is, then figure out how to solve things in the proper order.

When you find that you have too many clients and not enough hands, you're going to start juggling them around. This article discusses better ways to handle this situation, and how to recognize and handle the bigger problem that is causing this.

This article discusses how your client is not an obstacle to overcome, but one of your greatest resources. Read how to use your client to energize your business and keep your income incoming.

Sometimes, the best thing to do when making a new investment is to not make that investment just yet. This article discusses why you should sometimes put other projects first for bigger impact.

Not making investments in your business can be a big mistake, and could actually prove to be the only expensive decision you make. Learn more about why the investments you are wary to make are cheaper than you originally thought.

If you are not familiar with branding, or you would like to read more about how you can leverage your brand to give you more sales, this article is for you.

You want to attract the brightest and hardest working minds, yet you have a limited budget. Learn how to make your company an attractive one for these people without shelling out the cash it normally takes.