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Brand 2.0

If the largest companies in the world modify their brands every few years, you've got to be crazy to stick with the one you started with! Sure, for some companies, it is a good idea, but then again, how are you so certain that your original brand wasn't hurting you more than helping you?

Performing a brand evaluation is something you should do every few years. Like with everything in your business, you should try to "poke holes" in your brand to see where it is weak. That's where we step in. We'll study your brand, and see where it stands up.

We'll also take it a step further, and go find the "hidden brand," or the brand that is unconsciously sent to the general public. For example, Dell Computers pays big money to advertise that you can customize your Dell computer, but Dell owners will tell you their customer service is terrible! "Dude, You Got Stuck With A Dell!" is a cry you can hear from many new Dell owners!

Don't be like Dell! Let us find out what's being said about you, and help you change your image. Let us help you modify your office culture to support this new spin, and to refit your business to put your past behind, and to open up a bigger future ahead.

Don't take our word for it -- see for yourself that we know what we're talking about. Click here to take a look at some of our free articles discussing different aspects of modern business!

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Our Frequently Asked Questions (FAQ) sheet provides you with answers to common questions from our new clients...

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Invite ten employees from all over your company to meet with you at the same time. Make sure they're from all over. Invite a janitor, an IT person, someone from graphic arts, someone from engineering, and one of your vice presidents. Also bring in a stockholder, and a former employee.

Give them each a slip of paper, and tell them NOT to write their names on it. Ask them to write down the following:

The slogan of the company. Be sure to not let people speak it aloud, nor should you offer any hints.
The three main services or products of the company.
The three most positive emotions or adjectives used to describe the company.
The three most negative emotions or adjectives used to describe the company.
The values of your company.

Collect the slips, and thank them for their time.

OPTIONAL*
Collate the data, send it to them, and ask them to come back and talk about the results. You have a perfect group of people to explain why these perceptions are so. As long as they know they can speak openly, you can find out where the "holes" in your brand are, and maybe even where they're coming from. After all, placing blame isn't important -- fixing these problems is!